In the last few years, several e-commerce stores have been established and several have reached new heights with incredible growth. They are having increased sales and are also expanding their share in the retail market.
According to amzscout.net, In 2023, global retail e-commerce sales hit an estimated $5.8 trillion. The increased revenue has attracted a wide amount of people to make e-commerce brands and earn good money. However, when they make up their minds to build an e-commerce store, the first thing most of them generally do is think about the logo.
While some people create the logo using an online tool such as Looka AI logo maker, some also prefer to hire a designer and get their logo designed by a freelance designer. However, this decision becomes a difficult one for a lot of people whether they should use a tool or hire a freelance designer.
In this post, we will conduct a comparison on whether Looka AI Logo Maker should be used or a freelance designer should be hired. Keep reading till the end as we have covered all the points from cost to quality.
What is Looka AI Logo Maker?
Looka is an AI-powered logo maker that people use to create professional logos simply and quickly. The users simply have to input their basic information about your business such as name, industry, and style preferences. The logo maker gives you several styles and designs to choose from. Users also get a chance to customize their designs with different colors, fonts, and designs.
Features of Looka
- They allow you to get AI-generated logos based on your business type and style preferences.
- The tool has a user-friendly interface with multiple customization options.
- The tool has also given a variety of design packages, including full-brand kits.
Pros of Using Looka
- The tool offers a quick solution for those who want to create logos without waiting for a designer.
- People who are starting with e-commerce stores might have a small or low budget in such a case Looka is a great option as the tool has a very low starting rate.
- Apart from being cheap to use, the tool is a great solution for those who do not have any prior technical or design experience as using the tool does not require any sort of technical or designing experience.
Cons of Using Looka:
- Although the tool offers a customization option, it may be restrictive as compared to a designer’s personalized approach.
- Most importantly, AI-generated content may lack the professional logo design quality, creativity and originality that the designer can bring to the table.
What are Freelance Designers?
Freelance designers specialize in making custom logo creations that are tailored to your business needs. You can hire a freelance designer to design a logo that perfectly aligns with your brand identity and vision. The process typically involves collaboration, revisions, and personalized input from the designer.
Freelance Design Services
- Custom logo designs based on your preferences and requirements.
- Full creative control and input from client and designer.
- Flexibility to create a truly unique logo that sets your brand apart.
Pros of Hiring Freelance Designers
Personalized approach: A freelance designer takes full time and understands your brand and then the logo they create fully aligns with your brand’s requirements.
Collaboration and Revisions: When you are working with a freelancer you can suggest changes and get multiple iterations for your work until you are satisfied with the design.
Higher creativity: If you have hired creative freelancers then there is a chance that they might bring those ideas to the table that might make your brand stand out in the crowded market.
Cons of Hiring Freelance Designers:
Longer Turnaround Time: The process of hiring a freelance designer might take time and going through several revisions might also take a lot of time as compared to an AI-powered logo design tool.
Potential Communication Issues: When you are working with a freelancer, it requires clear communication and delays in communication or unclear talks can lead to unsatisfactory results.
Higher Costs: Most freelance designers charge highly which means they may not be feasible for businesses with a tight budget.
Cost Breakdown: Looka AI Logo Maker vs. Freelance Designers
Looka offers various pricing tiers:
- Looka AI Logo Maker Pricing:
Basic package: The basic package offered by the tool costs around $20 for a simple logo file.
Premium package: This package includes multiple file types, brand kits, and customization options which typically cost around $500-$100.
Full-brand kit: If you want to have a brand that involves all from business cards to social media assets, the package would cost you around $100-$200.
- Freelance Designers Pricing:
Before we tell you about the rates of a freelance designer, you must keep in mind that the rates vary based on the experience and the regulation of the project.
Entry level/beginners: Typically charge between $100 and $300 for a logo.
Mid-level: They can charge you around $400 to $1000 for a logo.
Experienced designers/design agencies: They can charge around $1000 or more depending on the complexity and regulation of the project.
Cost Comparison:
If we conduct a cost comparison we can say that Looka offers a much lower upfront cost which makes it an attractive solution for small entrepreneurs or small businesses. If we talk about freelance designers they are typically more expensive, especially if they are working on high-quality or customized designs. Also, you must keep in mind that freelance designers add a lot of creativity and hard work to your design while making the design process much more personalized.
Quality Breakdown: Looka AI Logo Maker vs. Freelance Designers
Apart from the cost, the quality of the logo also matters a lot, especially when you are getting it made for business or some professional purpose. Below we have made a comparison in terms of quality offered by the tool and by the freelance designer.
- Looka’s Quality:
This AI-based tool can generate a variety of logos based on the requirements and preferences of the user. There is also a chance that the tool might fall short of delivering a truly unique logo. Undoubtedly, Looka’s AI can easily generate consistent designs but may not always capture the essence of a brand as a human designer would.
- Freelance Designers’ Quality:
Freelance designers bring creativity and artistry to the table. They tailor logos according to your brand’s personality. The collaboration and the revision process means that the final logo is more likely to meet your requirements and preferences as you have a say in it.
Overall Quality Comparison:
There is no doubt that Looka is a quick and effective way to get a logo for your brand or business, but there is a great chance that the logo might lack creativity and human touch. On the other hand, freelance designers will offer creative and unique designs but their charges and time commitment are higher.
Which Option Is Best for You?
Now, you must be getting skeptical about which is the right option for your business and when to opt for which option, you must not worry about it as we have discussed all these queries below.
- When to Choose Looka AI Logo Maker:
Tight budget: If you are just starting your business and you are on a tight budget, Looka AI is a fast and cost-effective option.
Time-sensitive: If you are in such a situation where you do not have enough time to go through multiple variants and choose one, then again you can choose Looka AI as a great alternative to hiring a freelance designer.
No design experience: If you have no prior design experience and have no technical knowledge about how things in designing work, you can easily use the tool as it does not require any expertise and it instantly generates the logo for you.
- When to Choose Freelance Designers:
Brand Uniqueness: If you want to get a logo that truly aligns with your brand’s requirements and reflects your brand’s values, hiring a freelance designer is a great choice.
Creative Control: In case you want to be more involved in the design process and have that creative control, working with a freelance designer is a good option.
Quality and Detail: If quality is your top priority and you want a logo that speaks with the audience and the logo is designed with attention to detail, then also a freelance designer is an ideal option.
Based on your condition and circumstances, you can choose which option suits you best and provides you with the output that aligns with your objectives.
Conclusion
In the debate between Looka AI Logo Maker and Freelance Designers, both options have their own importance and are viable in different circumstances. While the tool provides quick and cost-effective options to generate logos, freelance designers offer creativity and high-quality logos that align with your objectives and requirements.
However, if you’re looking for a more personalized, creative, and high-quality logo that aligns with your brand’s vision, hiring a freelance designer is the way to go.
